For more information about advertising in GRIT – which is distributed in hardcopy to SHPA's 5,200 members, as well as being available to them online – please contact us at GRIT@shpa.org.au.
Pharmacy GRIT Advertising Policy
SHPA seeks to promote the professional practice of pharmacy and improve pharmacy services to patients of hospitals and related healthcare institutions. To achieve these objectives SHPA strives to increase the dissemination of pharmaceutical and related knowledge by providing for the exchange of information through its publications.
Recognising that advertising is an important medium of information, SHPA strives to ensure the accuracy, comprehensiveness, timeliness and relevance of the advertisements it accepts in its publications.
The following criteria will be considered when assessing the suitability of advertising.
Advertising will be accepted (subject to editorial approval) for all products and services related to the activities of SHPA.
Advertisers, by submitting advertising copy for publication, acknowledge that it is in accord with applicable government regulations (e.g. regulations covering new drug applications and prescription drug advertising).
Advertisements will not be accepted if they:
- are in conflict with the SHPA Code of Ethics;
- are, in the opinion of the editor, indecent or offensive either in text or illustration;
- contain attacks of a personal, racial or religious character;
- are libellous or otherwise contrary to law.
Advertisements containing sweeping superlatives, extravagantly worded copy, unfair comparisons or the blatant and unwarranted disparagement of a competitor's product or service, will not be accepted.
Advertisements suggesting a profit or personal benefit accruing to the pharmacist by the sale or recommendation of a product will not be accepted. (This includes advertisements offering free goods or premiums of any kind, and which state the availability of such goods or premiums is contingent on the purchase of product.)
Advertisements should not be deceptive or misleading. Layout, artwork and format should be such as to avoid confusion with editorial content. SHPA reserves the right to place the word ADVERTISEMENT over advertising matter that mimics editorial content and is not clearly identified as advertising.
Advertisers may be required to submit data in support of the validity, usefulness or safety of the product or service.
SHPA reserves the right to modify these criteria in the light of developments in the profession, industry or government regulation. The final arbiter of the suitability of advertising copy will be the editor responsible for the publication. The editor may take advice and assistance from a committee involved in the publication or any other officer of SHPA.
Acceptance of advertisements by any SHPA publication does not constitute an endorsement of the products or services advertised. Further, SHPA reserves the right to refuse advertising from any source, or reject any proposed advertisement.